---
title: Glossary Sell-Side Curation | Equifax
description: Activate Equifax IXI Network data programmatically with 33Across's supply-side curation intelligence, Glossary. Enhance your campaigns with trusted audiences and extend data-driven strategies across CTV, display, and mobile app environments.
image: https://go.wealthstage.ai/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33Across_Equifax_Partnership_2LPCover.png
---

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![33Across\_Equifax\_Partnership\_2LogosW](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33Across_Equifax_Partnership_2LogosW.png?width=800&height=160&name=33Across_Equifax_Partnership_2LogosW.png "33Across_Equifax_Partnership_2LogosW")

# Activate Equifax IXI Network Data Programmatically Across Digital Channels

##### 33Across modernizes offline data and bridges the gap with AI-powered supply and content alignment. Glossary enriches programmatic campaigns with the same trusted audiences, helping financial service marketers extend their data-driven strategy across the open internet with increased control, precision, and performance.

![33A25\_Curation\_Label\_offline](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_Label_offline.png?width=2400&height=481&name=33A25_Curation_Label_offline.png)

##### Leveage the same trusted data currently licensed by your organization

###### ![Equifax\_Logo](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/Equifax_Logo.png?width=160&height=35&name=Equifax_Logo.png)

![33A25\_Curation\_EquifaxStat](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_EquifaxStat.png?width=200&height=140&name=33A25_Curation_EquifaxStat.png)

IXI Network Direct-Measured Data

Accurate: Direct measurement of 45% of nation’s assets

Complete: 95+ firms, 500+ million accounts, 1+ billion investment positions

Granular: Shows detailed investment preferences and behaviors

Reliable: Direct-measured data doesn’t lie

Patented: Process to collect and classify assets

![33A25\_Curation\_Label\_online](https://go.wealthstage.ai/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_Label_online.png)

##### Bundling offline data with advanced media alignment drives better results and smarter activation

![33A25\_Curation\_DigitalChannels](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_DigitalChannels.png?width=280&height=210&name=33A25_Curation_DigitalChannels.png)

 

- Access on preferred SSP
- Banner, native, video, audio
- Desktop, mobile, CTV
- Allow/block lists
- Same day launch

###### ![33A25\_Curation\_Label\_offline](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_Label_offline.png?width=550&height=109&name=33A25_Curation_Label_offline.png)

##### Leveage the same trusted data currently licensed by your organization

###### ![Equifax\_Logo.svg](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/Equifax_Logo.svg.png?width=160&height=32&name=Equifax_Logo.svg.png)

![33A25\_Curation\_EquifaxStat](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_EquifaxStat.png?width=260&height=183&name=33A25_Curation_EquifaxStat.png)

IXI Network Direct-Measured Data

Accurate: Direct measurement of 45% of nation’s assets

Complete:95+ firms, 500+ million accounts, 1+ billion investment positions

Granular:Shows detailed investment preferences and behaviors

Reliable: Direct-measured data doesn’t lie

Patented: Process to collect and classify assets

###### ![33A25\_Curation\_Label\_online](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_Label_online.png?width=550&height=110&name=33A25_Curation_Label_online.png)

##### Bundling offline data with advanced media alignment drives better results and smarter activation

![33A25\_Curation\_DigitalChannels](https://go.wealthstage.ai/hs-fs/hubfs/_Landing%20Page%20Graphics/2025_Equifax%20Partnership/33A25_Curation_DigitalChannels.png?width=550&height=413&name=33A25_Curation_DigitalChannels.png)

 

- Access on preferred SSP
- Banner, native, video, audio
- Desktop, mobile, CTV
- Allow/block lists
- Same day launch

##### Activate Your Supply-Side PMPs with 33Across & Equifax

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