---
title: 33Across Programmatic Cookie Alternative Trends Report | Q4 2022
description: This analysis identifies emerging buy-side and sell-side trends for cookie alternative inventory on the 33Across exchange throughout Q4 2022.
image: https://go.wealthstage.ai/hubfs/_Advertising%20Report%20Graphics/Report_Vol%202_Q4%202022/33Across_Advertising%20Report_Q42022_Cover.png
---

![33A22\_Report Sept 2022\_LP\_TitlebarLeft](https://go.wealthstage.ai/hs-fs/hubfs/33%20across%20logo.png?width=300&height=100&name=33%20across%20logo.png)

  

# PROGRAMMATIC COOKIE ALTERNATIVE TRENDS REPORT

![33Across\_Advertising Report\_Q42022\_TitlebarLeft](https://go.wealthstage.ai/hs-fs/hubfs/_Advertising%20Report%20Graphics/Report_Vol%202_Q4%202022/33Across_Advertising%20Report_Q42022_TitlebarLeft.png?width=250&height=50&name=33Across_Advertising%20Report_Q42022_TitlebarLeft.png)

  

### VOL. 2—Q4 2022

  

---

#### The *33Across Programmatic Cookie Alternative Trends Report* identifies emerging buy-side and sell-side trends for cookie alternative inventory during Q4 2022. The industry experienced market weakness as consumers pulled back on spend due to inflation, creating a challenging Q4 compared to years prior. Conversely, cookie alternative inventory allowed for opportunities in efficiency and increased revenue.

#### Specifically, this report highlights:

- #### Which advertising vertical purchased the most cookie alternative inventory
- #### What the share of programmatic buying for each advertising vertical is by cookie-state
- #### Cookie alternative CPMs vs. cookied CPMs for advertising verticals
- #### Which content categories monetized the most cookie alternative supply
- #### And much more

Edit BG  
Image

Download the Report