---
title: 33Across Programmatic Cookie Alternative Trends Report | Q2 2024
description: Q2 2024 emerging buy-side cookieless trends for cookie alternative inventory on the 33Across exchange.
image: https://go.wealthstage.ai/hubfs/_Advertising%20Report%20Graphics/Report_Vol%208_Q2%202024/33Across_Advertising%20Report_Q22024_LP%20Cover2.png
---

![33A22\_Report Sept 2022\_LP\_TitlebarLeft](https://go.wealthstage.ai/hs-fs/hubfs/33%20across%20logo.png?width=300&height=100&name=33%20across%20logo.png)

  

# PROGRAMMATIC COOKIE ALTERNATIVE TRENDS REPORT

![33Across\_Advertising Report\_Q22024\_TitleBar](https://go.wealthstage.ai/hs-fs/hubfs/_Advertising%20Report%20Graphics/Report_Vol%208_Q2%202024/33Across_Advertising%20Report_Q22024_TitleBar.png?width=250&height=24&name=33Across_Advertising%20Report_Q22024_TitleBar.png)

  

### VOL. 8—Q2 2024

  

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#### The *33Across Programmatic Cookie Alternative1 Trends Report* identifies emerging buy-side programmatic cookieless trends that took place during Q2 2024. Explore how major programmatic buyers are adjusting their advertising strategies and budgets for the cookie alternative opportunity.

#### This report breaks down cookied vs. cookie alternative performance across the following 10 industries: Pharmacy/OTC, Auto, Travel, Finance, Telecom, Tech, Entertainment, Food & Drink, Insurance, and Retail.

#### Specifically, this report highlights:

- #### Which advertising verticals purchased the most cookie alternative inventory?
- #### What was the share of programmatic buying for each advertising vertical by cookie-state2 and how is this trending?
- #### Which advertising verticals are leaning into cookie alternative inventory efficiently?

*1 Cookie alternative refers to identifiers exclusive of third-party cookies  
2 Cookie alternative vs. cookied inventory* 

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