---
title: 33Across Programmatic Cookie Alternative Trends Report | Q1 2023
description: 33Across conducted an analysis to identify emerging buy-side and sell-side trends for cookie alternative inventory throughout Q1 2023.
image: https://go.wealthstage.ai/hubfs/_Advertising%20Report%20Graphics/Report_Vol%203_Q1%202023/33Across_Advertising%20Report_Q12023_Cover.png
---

![33A22\_Report Sept 2022\_LP\_TitlebarLeft](https://go.wealthstage.ai/hs-fs/hubfs/33%20across%20logo.png?width=300&height=100&name=33%20across%20logo.png)

  

# PROGRAMMATIC COOKIE ALTERNATIVE TRENDS REPORT

![33Across\_Advertising Report\_Q12023\_TitlebarCenter](https://go.wealthstage.ai/hs-fs/hubfs/_Advertising%20Report%20Graphics/Report_Vol%203_Q1%202023/33Across_Advertising%20Report_Q12023_TitlebarCenter.png?width=250&height=24&name=33Across_Advertising%20Report_Q12023_TitlebarCenter.png)

  

### VOL. 3—Q1 2023

  

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#### The removal of third-party cookies from Safari and Firefox browsers has transformed the way the programmatic advertising world works. Advertisers are increasingly testing how to buy programmatically outside of third-party cookies; helping them access overlooked audiences on Safari and Firefox.

 

#### 33Across analyzed programmatic transactions on its exchange during Q1 2023 in the *33Across Programmatic Cookie Alternative Trends Report*. The report breaks down cookied vs. cookie alternative performance across the following 10 industries: Pharmacy/OTC, Auto, Travel, Finance, Telecom, Tech, Entertainment, Food & Drink, Insurance, and Retail.

 

#### Specifically, this report highlights:

- #### Which advertising vertical purchased the most cookie alternative inventory
- #### What the share of programmatic buying for each advertising vertical is by cookie-state
- #### Cookie alternative CPMs vs. cookied CPMs for advertising verticals
- #### Which content categories monetized the most cookie alternative supply
- #### And much more

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